Self-care apps topped Apple’s 2018 trends list, as consumers spent $32 million on mindfulness apps like Calm, Headspace and 10% Happier.

In addition to topping charts in 2018, many believe the trend will continue this year and many years to come.

Other apps that are similar and equally popular, focus on breathing like the Breathe App installed by default within WatchOS the operating system on Apple Watches. Deep Breathing Exercises are said to be a “Stress Reset Button” for your nervous system. Apple VP of Health and Fitness Jay Blahnik, when first introducing Breathe in WatchOS 3 said, “taking a moment every day to do some deep breathing can reduce stress levels, calm the body-mind as well as having long-term health benefits.”

Benefits include:

  • Lowering heartrate
  • Lowering blood pressure
  • Reducing stress
  • Release of endorphins that promote mental health
  • Oxygen delivery in blood stream
  • Detoxification in the lymphatic system

Health-conscious apps and self-improvement apps are continuing to converge more often. The other sub-category of health-centric apps that we have a strong vested interest in is the “brain training” category. These sorts of apps have been around for awhile and include the likes of: Peak, Lumosity, and Dwelp.

We too have a neuro-training app in the works and will be in touch with updates later this year.

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